MY APPROACH
There’s a lot of noise in growth marketing right now. Most people recycle the same frameworks, the same vanity metrics, the same playbooks that worked back in 2019.
My approach starts from a different question: what’s actually driving your growth, and are you building compounding systems or chasing one-off wins?
I specialize in building growth systems for SaaS and AI companies; this means I don’t optimize a single channel in isolation, I design engines where product, content, lifecycle, and paid acquisition reinforce each other toward the same north star metric. And for a while now, I’ve built AI into that engine as an execution layer: not to replace strategy, but to test, ship, and scale faster without losing rigor.
WHAT I SPECIALIZE IN
SAAS GROWTH FUNNELS
Growth isn’t a single channel, it’s an engine. I design and build full-funnel systems — acquisition, activation, retention, and referral — where every stage feeds the next. I architect these funnels from scratch or rebuild them when they’ve stalled.
AI-POWERED CONTENT & AUTOMATION
AI changed content production for good. The differentiator is no longer who publishes more, it’s who uses the tools better. I build AI-assisted workflows that keep your brand voice intact while multiplying output, so teams can produce more without sacrificing quality.
PERSONAL BRAND & THOUGHT LEADERSHIP
Your personal brand is what people say about you when you’re not in the room. I work with founders, operators, and marketers who want their expertise in tech and AI to translate into an intentional, consistent, and monetizable presence across every channel.
DON’T MISS THESE ARTICLES
AI Slop Is Getting Penalized: Here’s What That Means for Your Content Strategy
AI Visibility Measurement: Why Most Brands Are Flying Blind in AI Search
AI Power and AI Rules Both Escalated This Week
AI Marketing News This Week 03-10/08/2026
AGI Is Coming for Marketing
GTM Engineering: The Role Quietly Taking Over Growth Marketing
Let’s talk about… The SaaS Playbook, By Rob Walling
Let’s talk about… Obviously Awesome, by April Dunford
WRITING
My novels and resources
DIGITAL NOMAD LIFE
Everything you need to know
CONTENT & CREATIVITY
Creation, process, and originality
