Who am i?
I’m Luz M. Oroño: B2B growth marketer specializing in MarTech/SaaS, fantasy writer, and traveler. Strategy, data, and AI applied to real-world growth systems.
I’m 25, Argentine, and constantly learning: there’s always a new book, course, or certification on my list. I believe that in growth marketing (like in any discipline that moves fast) the moment you stop learning is the moment you start falling behind.
I work remotely because I want to see the world while building who I am. Traveling, for me, isn’t a break from work; it’s part of how I understand people, contexts, and cultures more deeply, which later translates into better strategy.
I read and write for the same reason I do growth marketing: to understand people. I believe art and marketing are far more intertwined than they seem; both are trying to answer the same question: what moves someone? what stirs them? what makes them act? A great character and a great conversion strategy come from the same place: understanding human desire before the metric. That’s why, when I write, it’s not an escape from my work; it’s the same muscle, applied differently.
I live between two worlds that seem unrelated at first: data-driven strategy and story-driven creativity. But to me, they’ve always been the same thing, seen from two different angles and that intersection is exactly what makes me different.
What is this place about?
This space is the meeting point of my four pillars: growth marketing, creative writing, digital nomadism, and content creation. Here you’ll find guides on growth, marketing automation, and artificial intelligence applied to growth systems; advice for writers who are just starting out or who have been struggling with writer’s block for years; reflections on remote living and everything no one tells you before taking the plunge; and snippets of the creative process of someone who builds growth systems by day and writes fantasy worlds by night.
Marketing
writing
Digital nomad
content creation
my journey
I specialized in digital marketing because I was always fascinated by how brands connect (or fail to connect) with people. Over time, that curiosity turned into something more specific: understanding what makes a brand grow sustainably, not just have a presence. I added the design of full digital ecosystems and the use of artificial intelligence for content organization and generation, because AI doesn’t replace creativity or strategy; it multiplies them if you know how to use it.
I built end-to-end growth ecosystems for B2B brands: from CRM architecture and automation (HubSpot), to analytics (GA4, GTM, Looker Studio), to paid acquisition and AI-powered content. I also developed practical resources and templates that are now part of what I offer to the people I work with.
I currently help B2B companies build real growth systems (not just digital presence) and I’m deepening my specialization in growth for SaaS and MarTech, with the goal of bringing this way of working directly to a product team. No generic formulas. No “we.” Just strategy that adapts to who you are.
